PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2023. Following are highlights for major media: Online Advertising Online is expected to have a +8.4% compound annual growth rate (CAGR)¹ through 2023. Mobile online is projected to grow at a +13.1% CAGR, with wired forecast to decline at -16.6%. Digital Out-of-Home Advertising…
With over 1.7 billion websites online, and growing, it’s important to create unique methods to stand out from the crowd. Following are four tips to step up your online business growth: 1) Determine Your Target Audience Define your target audience by using demographic, psychographic and geographic factors so you can tailor your marketing campaign. Understanding your customers’…
Customer engagement – attracting and influencing customers — is earned through trust and over time. There are three layers to effectively nurture prospects into customers: Emotion: Customers need to feel something for your brand and trust your proposition. Rationale: Lock in commitment and ensure that what you’re offering makes logical sense. Ethics: Communicate your brand…
Marketing remains essential for businesses in order to successfully compete, sell products/services and become profitable and grow. Following are effective marketing best practices. Set Attainable Goals Determine your position in the market and decide what you want to achieve. Keep your goals realistic, making them something you will be able to accomplish. Establish Brand Identity…
Content marketing can be an effective way to position your business as a thought leader and help build a reputation for your product/service. One in three marketers cite content creation as their biggest challenge. Following are insights from content experts: Focus on Educating Rather Than Selling: Ninety percent of top content marketers put their audience’s…
Digital-out-of-home (DOOH) has been dominating advertising news with key trends and innovative technology. Following are the top five stories: 1. What’s driving the digital-out-of-home market? Advertisers realize the value of trading static images for digital, delivering content that responds to the audience directly. Two factors driving the expanding DOOH market are improved targeting and dynamic…
Savvy marketers understand the lifetime value of a customer. As a result, they build their acquisition formulas around long-term success, not one day revenue. To gain a competitive advantage, follow this “not-so-secret” four-step formula: Step 1: Determine the lifetime value (LTV) of your customer. LTV is the forecast of a customer’s worth over the lifetime…
Studies show that word-of-mouth (WOM) continues to be a powerful marketing tool. Research indicates 83% of consumers trust the recommendations of friends/family, 92% trust feedback from others (including strangers) and 20-50% of all purchases are influenced by WOM¹. Here are some proven word-of-mouth strategies that can help grow your business: Encourage user-generated content. “Hashtag marketing” helps boost positive…
A strong brand communicates what your business does, while establishing trust, credibility, awareness and loyalty with consumers. “Small business owners who think big, who think about growth, who think for scale … understand that branding is important and invest in their brands.” — Ramon Ray, entrepreneur/speaker/author/small business expert What is a Brand? A brand is…
Out-of-Home (OOH)* marketing is ideally placed to bring meaning back to advertising and help businesses reconnect with consumers, achieving strategic presence in a crowded media landscape. Analysis concludes: Out-of-Home: OOH can achieve long-term brand value at a time when attention often becomes focused on short-lived clicks, shares and instant gratification. Effective use of OOH means…