Nielsen: Out-of-Home Most Effective in Driving Online Activity
A Nielsen study shows that Out-of-Home (OOH) is the most effective online medium in driving online activity among U.S. adults 18+, and delivers four times more online activity per ad dollar spent compared to Television, Radio, and Print. Out-of-Home Connects the Real and Online Worlds: After seeing advertising on OOH, almost half of adults 18+…