Customer engagement – attracting and influencing customers — is earned through trust and over time. There are three layers to effectively nurture prospects into customers: Emotion: Customers need to feel something for your brand and trust your proposition. Rationale: Lock in commitment and ensure that what you’re offering makes logical sense. Ethics: Communicate your brand…
Marketing remains essential for businesses in order to successfully compete, sell products/services and become profitable and grow. Following are effective marketing best practices. Set Attainable Goals Determine your position in the market and decide what you want to achieve. Keep your goals realistic, making them something you will be able to accomplish. Establish Brand Identity…
Content marketing can be an effective way to position your business as a thought leader and help build a reputation for your product/service. One in three marketers cite content creation as their biggest challenge. Following are insights from content experts: Focus on Educating Rather Than Selling: Ninety percent of top content marketers put their audience’s…
Digital-out-of-home (DOOH) has been dominating advertising news with key trends and innovative technology. Following are the top five stories: 1. What’s driving the digital-out-of-home market? Advertisers realize the value of trading static images for digital, delivering content that responds to the audience directly. Two factors driving the expanding DOOH market are improved targeting and dynamic…
Savvy marketers understand the lifetime value of a customer. As a result, they build their acquisition formulas around long-term success, not one day revenue. To gain a competitive advantage, follow this “not-so-secret” four-step formula: Step 1: Determine the lifetime value (LTV) of your customer. LTV is the forecast of a customer’s worth over the lifetime…
Studies show that word-of-mouth (WOM) continues to be a powerful marketing tool. Research indicates 83% of consumers trust the recommendations of friends/family, 92% trust feedback from others (including strangers) and 20-50% of all purchases are influenced by WOM¹. Here are some proven word-of-mouth strategies that can help grow your business: Encourage user-generated content. “Hashtag marketing” helps boost positive…
A strong brand communicates what your business does, while establishing trust, credibility, awareness and loyalty with consumers. “Small business owners who think big, who think about growth, who think for scale … understand that branding is important and invest in their brands.” — Ramon Ray, entrepreneur/speaker/author/small business expert What is a Brand? A brand is…
Out-of-Home (OOH)* marketing is ideally placed to bring meaning back to advertising and help businesses reconnect with consumers, achieving strategic presence in a crowded media landscape. Analysis concludes: Out-of-Home: OOH can achieve long-term brand value at a time when attention often becomes focused on short-lived clicks, shares and instant gratification. Effective use of OOH means…
Many internet marketing companies state that their services can get you to “number one” on Google, but do you know what is actually being done to get you there? Search engines have changed and “number one” cannot be guaranteed. Here is what you should know: 1. Getting to “number one” on Google isn’t necessarily the…
All businesses are digital in some aspect. Between finding new customers or staying connected to current ones, there’s much to consider for your marketing strategy. Below are 4 key ways to give your business a digital tune-up: 1) Give your digital platforms a review. Consider the look of your website, which is often your first impression…