Promised #1 on Google? It Doesn’t Mean What You Think It Does

Many internet marketing companies state that their services can get you to “number one” on Google, but do you know what is actually being done to get you there? Search engines have changed and “number one” cannot be guaranteed. Here is what you should know: 1. Getting to “number one” on Google isn’t necessarily the…

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U.S. Media Advertising Outlook 2018-2022

PwC’s Entertainment & Media Outlook Report contains projections for advertising expenditures through 2022.  The following are highlights for major media markets in the U.S. Out-of-Home Advertising Out-of-home (OOH) advertising has the strongest projection of traditional media, experiencing eight consecutive years of increases, due to the healthy expected growth in digital out-of-home. Digital out-of-home (ex. billboard, DMV,…

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Committed Locally To Small Businesses  

A recent study shows that U.S. consumers deeply value small businesses – more than half visit or use the services of a small business and more than double cite local commitment over price as their top motivation.  Following are further findings with positive trends and tips: Local businesses are important to consumers: Over three quarters…

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Business Growth: Top Marketing Priority

A recent study shows that CMOs (Chief Marketing Officers) rank business growth as the top priority in marketing goals. Following are insights into achieving this objective, as well as other strategies and challenges*. What are the top priorities in marketing? Business growth ranks first as the primary role of marketing: • #1: Delivery of business…

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The New Role of Marketing

Marketing is always changing, and Customer Experience (CX) – interactions between a business and a customer throughout their relationship (ex., awareness, discovery, cultivation, advocacy, service, purchases) – is the new marketing battlefront, focusing on making businesses people-friendly. 89% of businesses expect to compete mostly on the basis of CX.¹ 74% believe that CX impacts customer…

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Can Brand Awareness Generate Measurable ROO and ROI?

Awareness is the first stage in the customer purchase funnel — a buyer must be aware of your product/service before making a purchase. While ROI (Return on Investment) focuses on sales, ROO (Return on Objectives) focuses on defining metrics, such as increased awareness, brand impact, and purchase intent. Awareness is an important metric to be…

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The Age of Local: The New Marketing

In the past, companies typically used mass media (ex: TV, print, radio, etc.) to reach large audiences and there was limited data for digital advertising. Today, we are in the “age of local,” where marketing wars are digital and local relevance is key for major brands and local businesses. Follow the Money Multi-location brands are…

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