How to Analyze, Redesign, Rebuild Brands

To earn consumer trust, it’s important that businesses review and evaluate their brand design, perception and values.  Following are three steps to help stay creatively connected with consumers: 1) Re-evaluate your foundation: Identify the brand story, images and logos associated with your business. Ensure your message is positive, sensitive and meaningful. Pinpoint areas of growth…

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Five Small Business Marketing Strategies

Business owners always want to stand out from the competition. Following are five key marketing strategies that can help accomplish that goal. 1) Use Video to Stay Connected Video is an effective way to maintain a connection with clients. Adding/sharing videos will likely lead to positive engagement with your content. Five billion videos are watched…

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The Importance of Investing in Ongoing Marketing

“Because the purpose of business is to create a customer, the business enterprise has two… basic functions: marketing and innovation.  It is the whole business seen from the point of view of its final result… from the customer’s point of view.” — Peter Drucker, leading expert on management theory  Successful businesses never stop marketing.  Marketing…

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The Importance of Video Marketing

Video is a versatile and engaging content format that provides pictures which are entertaining, engaging and easy to share across multiple platforms.  Following are four key reasons why video is crucial for your marketing strategy, along with tips for best practices. 1) Informing and Educating Over 95% of marketers claim that videos help customers understand…

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8 Tips for Writing SEO-Friendly Product/Service Descriptions

Product/service descriptions are powerful:  they improve search rankings and help increase sales.  In fact, 87% of people consider them to be extremely important when making a purchasing decision*.  Following are eight tips for developing descriptions that appeal to consumers. List Features and Benefits Make a list of your product/service’s features and benefits beforehand, to ensure…

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Mastering Google My Business Means More Sales

With the vast majority* of people using online to learn more about a local company, it’s not surprising that 18% of local mobile searches (mainly using Google) lead to a sale within one day.¹  As a result, it’s important your business is easy to find online.  Google My Business (GMB) is a local business listing…

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Out-Of-Home Ad Forecast Sees Sharp Gain In 2020

Both U.S. and global Out-of-Home (OOH) ad growth is expected to rise at a fast pace in 2020, with U.S. Digital Out-of-Home (DOOH) increasing even more rapidly. Out-of-Home Ad Growth: Global: Out-of-Home is expected to see an 8.5% growth in 2020, the fastest increase in 13 years, and will continue to ramp up until 2023….

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