“The power of online is in the hands of the searcher. When someone lands on a page, they should be satisfied with the result.” – SearchDex CEO David Chaplin Search is important to a business’ overall success, and an essential part of the “consumer behavior funnel” Awareness-Research-Purchase-Customer Loyalty: A SearchDex study reveals that marketers believe…
Claiming and optimizing your Google My Business listing has proven to be a good way to raise your local search ranking. Google My Business (GMB) is a free tool for businesses to manage their online and mobile presence in Google Search, Maps, Reviews and Knowledge Panel (see graphic). By verifying your business information, you help…
The Internet and technology have changed customers’ marketing interactions with businesses. Following are seven core elements of a successful marketing plan that can survive the ever-changing world of marketing channels and technology: 1) Answer the question ‘Who are we as an organization?’ Provide a clear mission, vision for the future, friendly culture, and ¹competitive analysis….
“No longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition.” – Rob Toledo, Shutterstock Following are four key SEO (Search Engine Optimization) metrics outlining how to boost search engine rankings by using video in your marketing strategy. 1. Videos Rank in SERPs (Search…
BRAND RECALL is one of the strongest drivers when consumers consider purchasing a product/service. Part One examined the tactics for measuring brand awareness, while the following expands further into which metrics should be measured: 1. Volume of Mentions: Tally the number of times your brand has been mentioned online and track any changes over time. Track…
BRAND RECALL — one of the strongest drivers in making consumers buy — is improved by using a consistent, prevalent logo/tagline and mass marketing.* The following points are key to increasing awareness of your product/service. 1. Website Traffic Track the number of people who typed your URL into their address bar, used a browser bookmark…
In today’s digital landscape, consumers have the ability to alter the perception of a brand with “likes, reviews, etc.” The following is a useful guide to help create, build and evolve a long-lasting brand. Convey the real value you add to a customer’s life. Create something that reflects the outcome people need, instead of your…
When measuring the results of advertising, not all marketing efforts get credit since results are not always measurable. Sometimes the smallest understated touch points affect a consumer the most on the path to purchase. We found you online. The internet is today’s Yellow Pages – it’s where consumers go when ready to make a purchase,…
It’s important to stay ahead of emerging marketing channels to grow your business. Following are eight marketing growth strategies to help your business succeed in 2017. Mobile-Centric is the name of the game: Mobile Apps. Get a mobile app, using affordable DIY app builders, such as GoodBarber, BiznessApp, etc. Mobile Payment Services. Offer mobile pay…
Content marketing — creating and distributing information to prospects and customers — is an effective, economical way to promote your business. Content Marketing Generates More Business: 1. Raises Business Name Awareness Generates familiarity; you’ll be top-of-mind when they need your product/service. 2. Builds Your Reputation Establishes your expertise so you will be considered the “go-to”…