The Age of Local: The New Marketing

In the past, companies typically used mass media (ex: TV, print, radio, etc.) to reach large audiences and there was limited data for digital advertising. Today, we are in the “age of local,” where marketing wars are digital and local relevance is key for major brands and local businesses. Follow the Money Multi-location brands are…

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The Importance of Brand Awareness

Brand awareness should be a key component of marketing efforts.  Studies show awareness of a product/service is an important factor for consumers when making purchases, linking brand awareness to consumer preferences.  Defining the Brand A brand can be defined as the relationship with the consumer; consumers feel “ownership” of a brand because of their experiences…

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