A recent study shows that online reviews for local businesses are the norm for many consumers: 82% report reading reviews and over 90% say that a positive review makes them more likely to use a business. Following are key findings: Recency: Recency of reviews impacts consumers’ decisions: Nearly 3 in 5 consumers judge a review…
Product/service descriptions are powerful: they improve search rankings and help increase sales. In fact, 87% of people consider them to be extremely important when making a purchasing decision*. Following are eight tips for developing descriptions that appeal to consumers. List Features and Benefits Make a list of your product/service’s features and benefits beforehand, to ensure…
With the vast majority* of people using online to learn more about a local company, it’s not surprising that 18% of local mobile searches (mainly using Google) lead to a sale within one day.¹ As a result, it’s important your business is easy to find online. Google My Business (GMB) is a local business listing…
Both U.S. and global Out-of-Home (OOH) ad growth is expected to rise at a fast pace in 2020, with U.S. Digital Out-of-Home (DOOH) increasing even more rapidly. Out-of-Home Ad Growth: Global: Out-of-Home is expected to see an 8.5% growth in 2020, the fastest increase in 13 years, and will continue to ramp up until 2023….
PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2023. Following are highlights for major media: Online Advertising Online is expected to have a +8.4% compound annual growth rate (CAGR)¹ through 2023. Mobile online is projected to grow at a +13.1% CAGR, with wired forecast to decline at -16.6%. Digital Out-of-Home Advertising…
With over 1.7 billion websites online, and growing, it’s important to create unique methods to stand out from the crowd. Following are four tips to step up your online business growth: 1) Determine Your Target Audience Define your target audience by using demographic, psychographic and geographic factors so you can tailor your marketing campaign. Understanding your customers’…
Customer engagement – attracting and influencing customers — is earned through trust and over time. There are three layers to effectively nurture prospects into customers: Emotion: Customers need to feel something for your brand and trust your proposition. Rationale: Lock in commitment and ensure that what you’re offering makes logical sense. Ethics: Communicate your brand…
Marketing remains essential for businesses in order to successfully compete, sell products/services and become profitable and grow. Following are effective marketing best practices. Set Attainable Goals Determine your position in the market and decide what you want to achieve. Keep your goals realistic, making them something you will be able to accomplish. Establish Brand Identity…
Content marketing can be an effective way to position your business as a thought leader and help build a reputation for your product/service. One in three marketers cite content creation as their biggest challenge. Following are insights from content experts: Focus on Educating Rather Than Selling: Ninety percent of top content marketers put their audience’s…
Digital-out-of-home (DOOH) has been dominating advertising news with key trends and innovative technology. Following are the top five stories: 1. What’s driving the digital-out-of-home market? Advertisers realize the value of trading static images for digital, delivering content that responds to the audience directly. Two factors driving the expanding DOOH market are improved targeting and dynamic…