Brand awareness should be a key component of marketing efforts. Studies show awareness of a product/service is an important factor for consumers when making purchases, linking brand awareness to consumer preferences.
| Defining the Brand
A consistent depiction of your brand, and following up on promises made in the initial exposure, help create top-of-mind awareness for your product/service and better ensures a consumer’s purchase and long-term customer loyalty.
Source: Chron, reported by Craig Berman and George Boykin; Hoyer and Brown Study; Advertising Educational Foundation