media mix for effective marketing

The Right Media Mix is Essential for Effective Marketing

The Right Media Mix is Essential for Effective Marketing With the growing importance of digital, even businesses with modest marketing budgets need to review and potentially adjust how they allocate their media dollars. In April 2015, Millward Brown Digital conducted a study about the marketing mix choices among leading U.S. marketing executives. Following are highlights: The…

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mobilegeddon

How Google’s Update Will Affect Your Business’ Search Ranking

Recent changes in Google’s search rankings make it imperative for business owners to test their website for mobile-friendliness or risk seeing their business search ranking decline. On April 21, 2015, Google released a new mobile-friendly ranking algorithm that aims to punish websites that are not mobile friendly to a lower search ranking. Given that currently…

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MVN-web_presence

Boosting Your Online Presence Increases Customer Engagement

Online Presence is Essential in Today’s Digital Media Age. Below are three steps for creating websites with Search Engine Optimization (SEO) – web pages that are search engine and user friendly: Emphasize Text and Not Graphics Classify pages by text rather than images: an opening page with a picture and two words saying “enter here”…

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MVN-help-customer

Facts About Customers That Impact Profits

To advance profits in business, it helps to understand some key industry metrics associated with cultivating a positive experience when servicing clients. Fact Source   It costs 6 times more to attract a new customer than it does to keep a current one. Understanding Customers by Ruby Newell-Legner The probability of selling a new product…

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MVN-advertising

Consumers Don’t Mind Ads in the Right Context

“Advertising has a beneficial impact on the economy and consumers recognize that it makes their lives better in many ways, from keeping them informed to supporting the ‘free’ content they consume.” ~ Laura Simpson, Global Director, McCann Truth Central In a recent study, when American consumers were asked about their views of advertising, a positive…

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Motor Vehicle Network customer trust

Maintaining Customer Trust

Five Thoughts About Customer Service … After They Buy From You! Reassuring customers that they made the right buying decision builds a strong link of trust between you and your clients. Provide and Promote Follow-up Request feedback on your service; make improvements if necessary. Provide information about exclusive upgrades and relevant add-ons. People Love Folks…

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