8 Tips for Writing SEO-Friendly Product/Service Descriptions

Product/service descriptions are powerful:  they improve search rankings and help increase sales.  In fact, 87% of people consider them to be extremely important when making a purchasing decision*.  Following are eight tips for developing descriptions that appeal to consumers. List Features and Benefits Make a list of your product/service’s features and benefits beforehand, to ensure…

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Mastering Google My Business Means More Sales

With the vast majority* of people using online to learn more about a local company, it’s not surprising that 18% of local mobile searches (mainly using Google) lead to a sale within one day.¹  As a result, it’s important your business is easy to find online.  Google My Business (GMB) is a local business listing…

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Out-Of-Home Ad Forecast Sees Sharp Gain In 2020

Both U.S. and global Out-of-Home (OOH) ad growth is expected to rise at a fast pace in 2020, with U.S. Digital Out-of-Home (DOOH) increasing even more rapidly. Out-of-Home Ad Growth: Global: Out-of-Home is expected to see an 8.5% growth in 2020, the fastest increase in 13 years, and will continue to ramp up until 2023….

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U.S. Media Advertising Outlook 2019-2023

PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2023.  Following are highlights for major media: Online Advertising Online is expected to have a +8.4% compound annual growth rate (CAGR)¹ through 2023. Mobile online is projected to grow at a +13.1% CAGR, with wired forecast to decline at -16.6%. Digital Out-of-Home Advertising…

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The Best Ways to Step Up Your Online Business Growth: The Ultimate List

With over 1.7 billion websites online, and growing, it’s important to create unique methods to stand out from the crowd.  Following are four tips to step up your online business growth: 1) Determine Your Target Audience Define your target audience by using demographic, psychographic and geographic factors so you can tailor your marketing campaign. Understanding your customers’…

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Using Content to Drive Sales

Content marketing can be an effective way to position your business as a thought leader and help build a reputation for your product/service.  One in three marketers cite content creation as their biggest challenge.  Following are insights from content experts: Focus on Educating Rather Than Selling: Ninety percent of top content marketers put their audience’s…

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