Your business is mentioned all over the Internet. It’s important to have your business listed in as many directories as possible, as it helps your ranking in Google Maps’ search results and with local SEO (Search Engine Optimization). Following are steps for optimum results:
1. Consistent NAP (Name, Address, Phone Number)
- Google improves search results by aggregating information about your business from all over the web. Make sure your name, address and phone number are listed the same everywhere, especially if your business has moved, changed names or phone numbers.
- Check that your business information on third-party sites is accurate; contact the respective site directly with any corrections.
2. Google Yourself
- Google your business to see if it shows up in directories, such as Yellow Pages, Manta, Yelp, Foursquare, etc.
- Every directory gives the option to update information. Follow up in two weeks to verify any changes you made.
3. Take Ownership
- Many directories add businesses on their own, not based on submissions.
- It is important to see if there is an option to claim, manage or take ownership of your listing.
4. Document
- Taking ownership gives you full control over your listings and is essential in keeping your information correct.
- Document the sign-in user name/password for each listing, so if your information needs changes, you can easily do it yourself.
Listings are the first “picture” consumers will see of your business, so ensure that each one is accurate, informative and up to date. Claiming and maintaining listings is one of the most crucial elements of your presence on the Internet.
Source: Jordan J. Caron, Meaningful Marketing; Google My Business Support Area