U.S. Media Advertising Outlook 2019-2023

PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2023.  Following are highlights for major media: Online Advertising Online is expected to have a +8.4% compound annual growth rate (CAGR)¹ through 2023. Mobile online is projected to grow at a +13.1% CAGR, with wired forecast to decline at -16.6%. Digital Out-of-Home Advertising…

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The Best Ways to Step Up Your Online Business Growth: The Ultimate List

With over 1.7 billion websites online, and growing, it’s important to create unique methods to stand out from the crowd.  Following are four tips to step up your online business growth: 1) Determine Your Target Audience Define your target audience by using demographic, psychographic and geographic factors so you can tailor your marketing campaign. Understanding your customers’…

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Using Content to Drive Sales

Content marketing can be an effective way to position your business as a thought leader and help build a reputation for your product/service.  One in three marketers cite content creation as their biggest challenge.  Following are insights from content experts: Focus on Educating Rather Than Selling: Ninety percent of top content marketers put their audience’s…

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Why is a Strong Brand Identity Important?

A strong brand communicates what your business does, while establishing trust, credibility, awareness and loyalty with consumers.  “Small business owners who think big, who think about growth, who think for scale … understand that branding is important and invest in their brands.”  — Ramon Ray, entrepreneur/speaker/author/small business expert What is a Brand? A brand is…

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3 Reasons Out-of-Home Cuts Through Crowded Media Landscape

Out-of-Home (OOH)* marketing is ideally placed to bring meaning back to advertising and help businesses reconnect with consumers, achieving strategic presence in a crowded media landscape.  Analysis concludes: Out-of-Home: OOH can achieve long-term brand value at a time when attention often becomes focused on short-lived clicks, shares and instant gratification. Effective use of OOH means…

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Promised #1 on Google? It Doesn’t Mean What You Think It Does

Many internet marketing companies state that their services can get you to “number one” on Google, but do you know what is actually being done to get you there? Search engines have changed and “number one” cannot be guaranteed. Here is what you should know: 1. Getting to “number one” on Google isn’t necessarily the…

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U.S. Media Advertising Outlook 2018-2022

PwC’s Entertainment & Media Outlook Report contains projections for advertising expenditures through 2022.  The following are highlights for major media markets in the U.S. Out-of-Home Advertising Out-of-home (OOH) advertising has the strongest projection of traditional media, experiencing eight consecutive years of increases, due to the healthy expected growth in digital out-of-home. Digital out-of-home (ex. billboard, DMV,…

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Committed Locally To Small Businesses  

A recent study shows that U.S. consumers deeply value small businesses – more than half visit or use the services of a small business and more than double cite local commitment over price as their top motivation.  Following are further findings with positive trends and tips: Local businesses are important to consumers: Over three quarters…

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Business Growth: Top Marketing Priority

A recent study shows that CMOs (Chief Marketing Officers) rank business growth as the top priority in marketing goals. Following are insights into achieving this objective, as well as other strategies and challenges*. What are the top priorities in marketing? Business growth ranks first as the primary role of marketing: • #1: Delivery of business…

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