Online directories – such as Google Places, Yellow Pages, Super Pages, Yelp – help businesses/customers connect and positively impact a company’s SEO value. Essential for businesses, these online directories: (1) lock up brand names to prevent someone else from using them; (2) can send new traffic to a website. Three elements critical to an effective…
Consumers like, use, and remember VIDEO. In fact, video currently accounts for 64% of all Internet traffic and is expected to reach 80% by 2019¹. If a picture is worth a thousand words, a video is worth much more: one minute of video equates to 1.8 million words of text in a message². Internet videos…
With all the interest in content marketing, mobile dominance, and social media, the words “branding” and “awareness” have been put on the back burner. Experts say it’s time to bring them back. Here are some common branding guidelines for businesses to follow: 1) Stand out. • Your brand is your identity; come up with a short phrase…
Savvy marketers understand the lifetime value of a customer. As a result, they build their acquisition formulas around long-term success, not one day revenue. To gain a competitive advantage, follow this “not-so-secret” four-step formula: Step 1: Determine the lifetime value (LTV) of your customer. LTV is the forecast of a customer’s worth over the lifetime…
Google continues its quest to make the web more mobile-friendly, by improving the rankings that mobile-friendly websites receive in search results. These changes are prompted by a rise in consumer use of smartphones/tablets to search the Internet: up from 36% to 61% in the past two years. The following will help small businesses improve their…
Local businesses, which represent 56% of businesses used by U.S. internet users, provide a better customer experience over national chains, according to recent research. Respondents cite how local outperforms national on service and quality: 96% – better at personalizing service. 91% – more trustworthy and better at treating them fairly. 88% – better at customer…
The goals of advertising, Sales Activation and Awareness Building, are valuable in both the short and long-term. Sales Activation generates short-term sales uplifts: Targets people looking to purchase on the spot. Aims to trigger a purchase impulse. Does not build long-term growth and loyalty towards a company’s product/service. Awareness Building promotes long-term sales growth: Targets…
Growth comes from reflecting on both successes and failures. Below are the four most common advertising mistakes to avoid. Don’t wait to share news about your company, product, service. Communicating news is a prime opportunity to grab attention and motivate consumers. Research shows that news is strongly correlated to purchase intent. When you have news,…
Keeping Up with Advertising Trends Can Help Businesses Make and Save Money Marketing has no finish line – its process must constantly be monitored, refined and adapted to changing trends. Below are some marketing trends impacting the cost and effectiveness of today’s advertising campaigns: Television People are spending less time in front of traditional TVs. Numerous…
RECENT ADVERTISING TRENDS “The exceptionally strong growth for digital place-based media reflects a movement toward … media planning in what is rapidly becoming a ‘video everywhere world’.” ~ Barry Frey, President & CEO, DPAA U.S. Digital Place-Based Advertising: Ranked #1 in growth among other media. Grew by 14.3% for first half…