Five Small Business Marketing Strategies

Business owners always want to stand out from the competition. Following are five key marketing strategies that can help accomplish that goal.
1) Use Video to Stay Connected
  • Video is an effective way to maintain a connection with clients.
  • Adding/sharing videos will likely lead to positive engagement with your content.
  • Five billion videos are watched every day on YouTube, with the average viewing session being 40 minutes per day, up 50% year-over-year.1
2) Make Sure You’re Findable on the Most Popular Directories
  • A first page ranking on a Google search is valuable, yet there are other places your business can be found: social media, map apps, review sites, etc.
  • Make sure your business is listed on every relevant directory.
  • Ensure your information is correct and updated.
  • Claim your Google My Business profile, which shows up every time someone searches for your business.
3) Customer Reviews are Important
  • Consumers trust reviews. Request reviews from your customers via text and email so they can easily click the link to write a review.
  • Responding to reviews leads to a higher star rating2, helps your rank on search engines3, builds loyalty, leaves a positive impression and encourages patrons to come back.
  • Displaying reviews on your website can increase conversion (site visitors who become customers) by more than 360%.4
4) Improve Customer Experience
  • A satisfied consumer is happy to recommend your business to friends and family.
  • Analyze customer feedback to find potential areas for improvement.
  • Look at your competitors’ reviews to help you understand how you can improve your own business.
5) Focusing on Current and Past Clients Can Lead to New Customers
  • Current customers are your primary source of referrals and reviews.
  • A referral from a current client is one way you can attain new customers.
  • Positive reviews can pay dividends for years.
Developing a marketing plan sets your business up for success. Establishing a connection between your business and your audience is key to continued growth.

Source: Nallapaneni; Johnson;; 1, 2 Harvard Business Review Study; 3 Google Study; 4 Spiegel Research Center