Business owners always want to stand out from the competition. Following are five key marketing strategies that can help accomplish that goal.
1) Use Video to Stay Connected
- Video is an effective way to maintain a connection with clients.
- Adding/sharing videos will likely lead to positive engagement with your content.
- Five billion videos are watched every day on YouTube, with the average viewing session being 40 minutes per day, up 50% year-over-year.1
2) Make Sure You’re Findable on the Most Popular Directories
- A first page ranking on a Google search is valuable, yet there are other places your business can be found: social media, map apps, review sites, etc.
- Make sure your business is listed on every relevant directory.
- Ensure your information is correct and updated.
- Claim your Google My Business profile, which shows up every time someone searches for your business.
3) Customer Reviews are Important
- Consumers trust reviews. Request reviews from your customers via text and email so they can easily click the link to write a review.
- Responding to reviews leads to a higher star rating2, helps your rank on search engines3, builds loyalty, leaves a positive impression and encourages patrons to come back.
- Displaying reviews on your website can increase conversion (site visitors who become customers) by more than 360%.4
4) Improve Customer Experience
- A satisfied consumer is happy to recommend your business to friends and family.
- Analyze customer feedback to find potential areas for improvement.
- Look at your competitors’ reviews to help you understand how you can improve your own business.
5) Focusing on Current and Past Clients Can Lead to New Customers
- Current customers are your primary source of referrals and reviews.
- A referral from a current client is one way you can attain new customers.
- Positive reviews can pay dividends for years.
Developing a marketing plan sets your business up for success. Establishing a connection between your business and your audience is key to continued growth.
Source: birdeye.com-Dhiraj Nallapaneni; Outboundengine.com-Amanda Johnson; business.com; 1 Omnicoreagency.com, 2 Harvard Business Review Study; 3 Google Study; 4 Spiegel Research Center