Branding is the ability to distinguish your products/services within a target market and brand equity is the total value of a brand based on associations and expectations. Following are key elements that help determine brand equity: 1. Brand Awareness is critical and falls into two categories: Recognition: refers to consumers remembering past exposure to your…
For businesses to build competitive marketing strategies – and stay relevant with consumers – it’s important to stay ahead of trends. A recent study takes a look at marketing trends to watch: 1. SEARCH ENGINE OPTIMIZATION (SEO) TRENDS More businesses will use SEO to boost search traffic – 88% of SEO marketers will increase/ maintain…
“Brands who show they are dedicated to their customers’ needs will be rewarded with engaged, loyal customers.” Gilad Rom, founder of Huan Engaging customers is an ongoing process that continues long after a prospective client becomes a customer. Following are tips for creating lasting customer relationships, critical for driving repeat business and maintaining a strong…
Recent studies show that consumers welcome Digital-Out-of-Home (DOOH) in their surroundings: it adds to their experiences outside the home, prompts engagement with advertisers’ messages, and increases their intentions to make a purchase. Following are key findings: 1. ACTIONABLE DOOH campaigns are regarded as impactful and strong drivers of actions: Two-thirds of consumers said DOOH ads…
“The data could not be clearer: if your customers aren’t happy, you’re not growing,” — Chip House, CMO- Insightly Your business is more likely to thrive and grow with happy customers. A recent survey* shows: businesses that rank their customer experience among the best grew 2.5 faster than those with a less optimized experience. It…
“Advertisers… should rely not only on information such as ratings, reach, or readership but also on specific media-context factors that exert positive, negative, or neutral influence on memory for… advertisements.” — Authors* of “Impact of Media Context on Advertising Memory Study” The media environment – the context in which advertisements are placed – is important…
A marketing funnel defines stages that guide prospects to become customers, ranging from the first interaction to the purchasing decision. The four primary funnel stages include: Awareness, Interest, Desire, and Action, also referred to as AIDA¹: First stage: Awareness Consumers become aware of your business: This is where “lead generation” most likely takes place: gaining…
PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2026. Following are highlights for key media: Digital Out-of-Home Advertising Digital Out-of-Home (ex. billboard, DMV, elevator, gas station) maintains its status as the fastest-growing segment with a +8.6% compound annual growth rate (CAGR)¹ through 2026. Out-of-home’s +5.1% CAGR is buoyed by digital out-of-home’s…
Studies show brands help maintain their success when they continually advertise and promote the right message to the right people at the right time. Following are findings from a recent study: LONG-TERM MARKETING IS KEY: Maintain ad spending, ad quality and brand building over the long-term: Businesses that cut ad spending when competitors maintain, or…
Product marketing is in demand, as businesses look for new ways to connect with consumers. Following are five tactics to help create impact for products/services: 1 ) Embrace both business and product strategies. Businesses tend to focus on business development, which is important, yet product marketing shouldn’t be overlooked: The product/service runs the ship, and…