Digital is where people find each other and physical is where they become real, forming a “phygital bridge”. Brands achieving the most durable growth that compounds over time are chasing something beyond reach: community. Following is why companies should honor both online and offline strategies as one continuous story, to help create brand strength and…
Authenticity has long mattered to consumers as a prized brand trait – 85% of social media users are willing to pay more for authentic brands and 93% say that authentic engagement builds trust. A recent study examines which qualities matter most: 1. It’s imperative to be honest and truthful: Almost two-thirds of respondents indicate that…
Trust creates loyalty that discount offers and ad spend can’t replicate – loyal customers tend to stay and refer others. While 9 out of 10 executives say customer loyalty has grown in recent years, only 4 in 10 consumers agree¹, and that gap is where opportunity lives. Following are strategies to help build genuine trust:…
Being consistent with content isn’t the same as being compelling – it’s about how you tell your story. Content that converts consumers is not louder or more frequent, it is clearer, braver, and more specific. Following are ways to be visible with clients: 1. Lead With Why Your Business Matters Lead with your client’s world,…
The power of your business is in your brand strategy – the long-term plan that guides a leader’s decision-making. The strongest strategies bring people along the journey with messages that are efficient. To establish a favorable brand perception that breaks through the clutter, follow what is known as the three C’s: clear, concise and compelling:…
By the time a transaction takes place – the sale, the sign-up, etc. – the most important decisions have already been made by the customer. The moments surrounding conversion reveal far more about satisfaction, loyalty and long-term growth than the transaction itself ever could. The following shows why a purchasing decision was locked in long…
Values, motivations and emotional states may be better predictors of consumer behavior and how people make decisions than demographics alone (age, gender, income, zip, etc.). When you tap into the motivation that shapes what people do, you will both reach and connect with them. Following are three ways to align your media plan with your…
According to a recent study, 87% of consumers will pay more for products/services from businesses they trust.* Trust is built through consistent behavior and speaking with a relatable voice. Following is why trust imperative advertising is essential: 1. Credibility Over Clicks Capturing attention is the starting point, the eye-catcher: Credibility and trust turns views into…
A marketing plan is a roadmap to help businesses build a name and stand out from the crowd. An all-encompassing strategy is full-funnel marketing – capturing the widest audience and moving them through the journey until the end goal of making a purchase. Following are five steps for a plan that can set you up…
PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2029. Following are highlights for key media: Digital Out-of-Home Advertising Digital Out-of-Home (ex. billboard, DMV, elevator, gas station) maintains its status as the fastest-rising segment with a +5.4% compound annual growth rate (CAGR)¹ through 2029, and its share of total OOH is…