PwC released its Entertainment & Media Outlook Report, a study that contains projections for online and offline media advertising expenditures through 2021. The following are highlights for major media markets in the U.S. Online Advertising Online is expected to have a 9.9% compound annual growth rate (CAGR)¹ through 2021. Mobile online is projected to grow…
Tracking and monitoring competitors’ operations can help businesses develop their own successful marketing efforts and strategies. It’s important to look at their clients, new products/services being offered, and keep up with price fluctuations and demands within a specific market. 1. Review How Your Competitors are Reaching Consumers “Review… the media your competition is using to…
“The power of online is in the hands of the searcher. When someone lands on a page, they should be satisfied with the result.” – SearchDex CEO David Chaplin Search is important to a business’ overall success, and an essential part of the “consumer behavior funnel” Awareness-Research-Purchase-Customer Loyalty: A SearchDex study reveals that marketers believe…
Claiming and optimizing your Google My Business listing has proven to be a good way to raise your local search ranking. Google My Business (GMB) is a free tool for businesses to manage their online and mobile presence in Google Search, Maps, Reviews and Knowledge Panel (see graphic). By verifying your business information, you help…
The Internet and technology have changed customers’ marketing interactions with businesses. Following are seven core elements of a successful marketing plan that can survive the ever-changing world of marketing channels and technology: 1) Answer the question ‘Who are we as an organization?’ Provide a clear mission, vision for the future, friendly culture, and ¹competitive analysis….
“No longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition.” – Rob Toledo, Shutterstock Following are four key SEO (Search Engine Optimization) metrics outlining how to boost search engine rankings by using video in your marketing strategy. 1. Videos Rank in SERPs (Search…
BRAND RECALL is one of the strongest drivers when consumers consider purchasing a product/service. Part One examined the tactics for measuring brand awareness, while the following expands further into which metrics should be measured: 1. Volume of Mentions: Tally the number of times your brand has been mentioned online and track any changes over time. Track…
BRAND RECALL — one of the strongest drivers in making consumers buy — is improved by using a consistent, prevalent logo/tagline and mass marketing.* The following points are key to increasing awareness of your product/service. 1. Website Traffic Track the number of people who typed your URL into their address bar, used a browser bookmark…
A strong brand communicates what your business does, while establishing trust, credibility, awareness and loyalty with consumers. “Small business owners who think big, who think about growth, who think for scale … understand that branding is important and invest in their brands.” — Ramon Ray, entrepreneur/speaker/author/small business expert What is a Brand? A brand is…
In today’s digital landscape, consumers have the ability to alter the perception of a brand with “likes, reviews, etc.” The following is a useful guide to help create, build and evolve a long-lasting brand. Convey the real value you add to a customer’s life. Create something that reflects the outcome people need, instead of your…