Consumers Don’t Mind Ads in the Right Context

“Advertising has a beneficial impact on the economy and consumers recognize that it makes their lives better in many ways, from keeping them informed to supporting the ‘free’ content they consume.”
~ Laura Simpson, Global Director, McCann Truth Central


In a recent study, when American consumers were asked about their views of advertising, a positive picture emerges:
• 72% of consumers say that advertising makes the world a better place.
• 69% believe advertising can change the world for the better.
• 67% feel positive about the advertising they see around them.
• 57% say advertising gives them something to talk about.
Source: The 4A’s and McCann Worldgroup partner on “Truth About Advertising” U.S. research study

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