Recent changes in Google’s search rankings make it imperative for business owners to test their website for mobile-friendliness or risk seeing their business search ranking decline. On April 21, 2015, Google released a new mobile-friendly ranking algorithm that aims to punish websites that are not mobile friendly to a lower search ranking. Given that currently…

Online Presence is Essential in Today’s Digital Media Age. Below are three steps for creating websites with Search Engine Optimization (SEO) – web pages that are search engine and user friendly: Emphasize Text and Not Graphics Classify pages by text rather than images: an opening page with a picture and two words saying “enter here”…

To advance profits in business, it helps to understand some key industry metrics associated with cultivating a positive experience when servicing clients. Fact Source   It costs 6 times more to attract a new customer than it does to keep a current one. Understanding Customers by Ruby Newell-Legner The probability of selling a new product…

“Advertising has a beneficial impact on the economy and consumers recognize that it makes their lives better in many ways, from keeping them informed to supporting the ‘free’ content they consume.” ~ Laura Simpson, Global Director, McCann Truth Central In a recent study, when American consumers were asked about their views of advertising, a positive…

Five Thoughts About Customer Service … After They Buy From You! Reassuring customers that they made the right buying decision builds a strong link of trust between you and your clients. Provide and Promote Follow-up Request feedback on your service; make improvements if necessary. Provide information about exclusive upgrades and relevant add-ons. People Love Folks…

Studies show that word-of-mouth (WOM) continues to be a powerful marketing tool. Research indicates 83% of consumers trust the recommendations of friends/family, 92% trust feedback from others (including strangers) and 20-50% of all purchases are influenced by WOM¹.  Here are some proven word-of-mouth strategies that can help grow your business: Encourage user-generated content. “Hashtag marketing” helps boost positive…