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“The exceptionally strong growth for digital place-based media reflects a movement toward … media planning in what is rapidly becoming a ‘video everywhere world’.”

~ Barry Frey, President & CEO, DPAA


U.S. Digital Place-Based Advertising:

  • Ranked #1 in growth among other media.
  • Grew by 14.3% for first half 2015 vs. 2014.


Advertising Revenue Percent Growth – First Half 2014 vs. 2015

+14.3% Digital Place-Based               

+3.4% Radio

+2.6% Outdoor

-0.8% Cable Television

-4.4% Spot Television

-4.8% Network Television

-7.0% Online (Display)

-8.2% Magazines

-9.7% FSIs (Free Standing Inserts)

-14.0% Newspapers


“[Digital Place-Based is] gaining prominence as a tool to help marketers overcome a challenging advertising landscape … [and] has emerged as an important element … because of its ability to reach on-the-go consumers, often at or near point-of-purchase.”

~ Barry Frey, President & CEO, DPAA

Source: Miller, Kaplan, Arase for DPB media; Kantar Media for all others; reported by PR Newswire.