To build a strong brand, focus on how your customers see you and why you’re different from other businesses. Brand positioning is a process of sharing your product/service and establishing it as something worth thinking about. Here are reasons why and tips on how to position your business: Why Brand Positioning is Important Being proactive…
To drive long-term growth and success, marketers should invest in brand equity to claim a prominent presence in customers’ minds. Utilizing a full-funnel strategy can help extend market share versus focusing too intensely on the low-funnel return on advertising spend (ROAS) model, because marketing goes beyond attributing every incoming dollar. Digital and video marketing can…
A positive customer experience can prompt buyers to purchase more, as well as recommend and trust a business. A recent study shows that three-quarters of marketers are making it a priority to retain customers and improve client service. Following are key findings: The Top Elements of Customer Experience: Businesses consider these characteristics critical to brand…
Studies show that trust is paramount for advertisers, and their focus on it is intensifying. Both advertisers and consumers are increasingly concerned about ads that appear on questionable media outlets, especially big digital platforms, including social media. Following are key findings: ADVERTISER CONCERNS OF ADS ON BIG MEDIA PLATFORMS¹ Advertisers are concerned about where their…
Both U.S. and global Out-of-Home (OOH) ad growth are expected to rise at a fast pace through 2025, fueled mostly by Digital-Out-of-Home (DOOH). Global Out-of-Home Ad Growth: Out-of-Home’s compound annual growth rate (CAGR)* between 2021 and 2025 is expected to be 7.3%, fueled mostly by Digital Out-of-Home’s 12.2% CAGR. Digital Out-of-Home will account for 34.2%…
PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2025. Following are highlights for major media: Digital Out-of-Home Advertising Digital Out-of-Home (ex. billboard, DMV, elevator, gas station) maintains its status as the strongest OOH segment with a +15.3% compound annual growth rate (CAGR)¹ through 2025. Out-of-home’s growth with a +11.7% CAGR is…
Customer loyalty is a gauge of how devoted customers are to a business, and is the result of a consistently positive customer experience. Following are tips on how to effectively measure, increase and maintain customer loyalty. 1. Measuring Customer Loyalty Understand your current customer loyalty status: Determine your repurchase rate: consumers who continue to buy…
Local marketers continue to be optimistic – 26% believe that it will be easier to achieve local SEO¹ success, up from 22% last year. Following are key findings from a recent study, where marketers and businesses weigh in on local marketing strategies. TRENDS Marketers who specialize in SEO evaluate trends that impact local marketing: Almost…
It’s important to consider consumer mindsets on a consistent basis. Along with price and quality, people also care about convenience, comfort, ethics, sustainability and shared values.¹ Following are steps to identify what connects with customers: Perform consumer research: Know your target audience – focus groups offer insights into how consumers act, think, and feel. Big…
Various statistics often offer valuable insights into what it takes to effectively market a product or service. Following are some current illuminating and useful marketing trends. 1. Social Media Social media plays a key role in acquiring new consumers and keeping existing ones happy: Virtually all small businesses use social media as a marketing tool….