Can Brand Awareness Generate Measurable ROO and ROI?

Awareness is the first stage in the customer purchase funnel — a buyer must be aware of your product/service before making a purchase. While ROI (Return on Investment) focuses on sales, ROO (Return on Objectives) focuses on defining metrics, such as increased awareness, brand impact, and purchase intent. Awareness is an important metric to be…

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The Age of Local: The New Marketing

In the past, companies typically used mass media (ex: TV, print, radio, etc.) to reach large audiences and there was limited data for digital advertising. Today, we are in the “age of local,” where marketing wars are digital and local relevance is key for major brands and local businesses. Follow the Money Multi-location brands are…

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The Importance of Brand Awareness

Brand awareness should be a key component of marketing efforts.  Studies show awareness of a product/service is an important factor for consumers when making purchases, linking brand awareness to consumer preferences.  Defining the Brand A brand can be defined as the relationship with the consumer; consumers feel “ownership” of a brand because of their experiences…

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3 Reasons Why Out-of-Home Connects With Consumers

Out-of-Home (OOH)* marketing is ideally placed to bring meaning back to advertising and help businesses reconnect with consumers, achieving strategic presence in a crowded media landscape.  Analysis concludes: Out-of-Home: OOH can achieve long-term brand value at a time when attention often becomes focused on short-lived clicks, shares and instant gratification. Effective use of OOH means…

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3 Phases for Creating a Strong Brand Identity

A strong brand communicates what your business does, while establishing trust, credibility, awareness and loyalty with consumers.  “Small business owners who think big, who think about growth, who think for scale … understand that branding is important and invest in their brands.”  — Ramon Ray, entrepreneur/speaker/author/small business expert What is a Brand? A brand is…

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Does Your Business Need a Digital Tune-Up?

All businesses are digital in some aspect.  Between finding new customers or staying connected to current ones, there’s much to consider for your marketing strategy.  Below are 4 key ways to give your business a digital tune-up: 1) Give your digital platforms a review. Consider the look of your website, which is often your first impression…

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think-local

Local Businesses Rank High in Providing Quality & Service

Local businesses, which represent 56% of businesses used by U.S. internet users, provide a better customer experience over national chains, according to recent research. Respondents cite how local outperforms national on service and quality: 96% – better at personalizing service. 91% – more trustworthy and better at treating them fairly. 88% – better at customer…

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Advertising Effectiveness in Short- & Long-Term Strategies

  The goals of advertising, Sales Activation and Awareness Building, are valuable in both the short and long-term. Sales Activation generates short-term sales uplifts:  Targets people looking to purchase on the spot. Aims to trigger a purchase impulse. Does not build long-term growth and loyalty towards a company’s product/service. Awareness Building promotes long-term sales growth: Targets…

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