“Because the purpose of business is to create a customer, the business enterprise has two… basic functions: marketing and innovation. It is the whole business seen from the point of view of its final result… from the customer’s point of view.” — Peter Drucker, leading expert on management theory Successful businesses never stop marketing. Marketing…
Branding plays an essential role in a business’ development: studies show consistent brand presentation increases revenue up to 23%*. Each piece of content – ads, website, social media, etc. — should communicate your business’ core values. Following are steps to ensure your marketing efforts are aligned with your brand: Define the Core Elements of Strategic Market…
Video is a versatile and engaging content format that provides pictures which are entertaining, engaging and easy to share across multiple platforms. Following are four key reasons why video is crucial for your marketing strategy, along with tips for best practices. 1) Informing and Educating Over 95% of marketers claim that videos help customers understand…
A recent study shows that online reviews for local businesses are the norm for many consumers: 82% report reading reviews and over 90% say that a positive review makes them more likely to use a business. Following are key findings: Recency: Recency of reviews impacts consumers’ decisions: Nearly 3 in 5 consumers judge a review…
Product/service descriptions are powerful: they improve search rankings and help increase sales. In fact, 87% of people consider them to be extremely important when making a purchasing decision*. Following are eight tips for developing descriptions that appeal to consumers. List Features and Benefits Make a list of your product/service’s features and benefits beforehand, to ensure…
With the vast majority* of people using online to learn more about a local company, it’s not surprising that 18% of local mobile searches (mainly using Google) lead to a sale within one day.¹ As a result, it’s important your business is easy to find online. Google My Business (GMB) is a local business listing…
Both U.S. and global Out-of-Home (OOH) ad growth is expected to rise at a fast pace in 2020, with U.S. Digital Out-of-Home (DOOH) increasing even more rapidly. Out-of-Home Ad Growth: Global: Out-of-Home is expected to see an 8.5% growth in 2020, the fastest increase in 13 years, and will continue to ramp up until 2023….
PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2023. Following are highlights for major media: Online Advertising Online is expected to have a +8.4% compound annual growth rate (CAGR)¹ through 2023. Mobile online is projected to grow at a +13.1% CAGR, with wired forecast to decline at -16.6%. Digital Out-of-Home Advertising…
With over 1.7 billion websites online, and growing, it’s important to create unique methods to stand out from the crowd. Following are four tips to step up your online business growth: 1) Determine Your Target Audience Define your target audience by using demographic, psychographic and geographic factors so you can tailor your marketing campaign. Understanding your customers’…
Customer engagement – attracting and influencing customers — is earned through trust and over time. There are three layers to effectively nurture prospects into customers: Emotion: Customers need to feel something for your brand and trust your proposition. Rationale: Lock in commitment and ensure that what you’re offering makes logical sense. Ethics: Communicate your brand…