Creating Content That Endures Long Term

…high-quality, relevant content that addresses users’ needs achieves enduring visibility, impact and favor in search results.

Content that your target audience needs, or wants, is an effective way to attract and retain the attention of your customers. Following are tips on creating content that stands the test of time:

1. Talk to Your Target Audience

Ads that directly address your customer’s needs will always find a place:

• Know your target market, core keywords and audience.
• Choose formats that empower consumers to overcome challenges: provide solutions and thoughtful pieces that analyze common roadblocks.

2. Establish Your Expertise and Authority

Providing insightful and unique ideas within your content will always be shared or supported by communities of interest:

• Establish authority by solving real problems and answering your audience’s key questions.
• By dealing with timeless issues, your content will become an evergreen source of information, making it more popular and visible in search engines.

3. Prioritize Quality and Relevance

High quality ads will always be desirable:

• Develop original content that uses your desired keywords in a seamless manner so it remains relevant and searchable.
• Informative articles/resources provide lasting SEO* content, attracts organic traffic, builds trust and establishes a website’s authority, leading to sustainable, long-term visibility.

4. Be Genuine

Being genuine is always rewarded – focus on who you are and your messaging in as many forms of media as possible:

• If content provides an honest narrative, it will be liked, clicked and consumed, and helps in upscaling your domain rank authority.
• Dive into niche topics and present unique insights.

Source: Forbes Business Council