RECENT ADVERTISING TRENDS “The exceptionally strong growth for digital place-based media reflects a movement toward … media planning in what is rapidly becoming a ‘video everywhere world’.” ~ Barry Frey, President & CEO, DPAA U.S. Digital Place-Based Advertising: Ranked #1 in growth among other media. Grew by 14.3% for first half…
Online presence is the sum of all your personal and business identities ― website, online communities, social media ― and allows people to find, like, trust, get to know, and interact with you. Following are seven ways to help build your online presence. Strategize: What are your goals? Write down your long- and short-term business goals…
Setting a Marketing Budget That Fits Your Business Goals Marketing is essential to the profitability and growth of small businesses. The following tips can help determine how much money should be allocated to marketing and how to spend it wisely: CALCULATING YOUR MARKETING BUDGET Small businesses with revenues less than $5 million and margins in…
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. OOH’s reach, interactive capabilities, and captivating messaging move the consumer to reach…
The Right Media Mix is Essential for Effective Marketing With the growing importance of digital, even businesses with modest marketing budgets need to review and potentially adjust how they allocate their media dollars. In April 2015, Millward Brown Digital conducted a study about the marketing mix choices among leading U.S. marketing executives. Following are highlights: The…
Recent changes in Google’s search rankings make it imperative for business owners to test their website for mobile-friendliness or risk seeing their business search ranking decline. On April 21, 2015, Google released a new mobile-friendly ranking algorithm that aims to punish websites that are not mobile friendly to a lower search ranking. Given that currently…
Online Presence is Essential in Today’s Digital Media Age. Below are three steps for creating websites with Search Engine Optimization (SEO) – web pages that are search engine and user friendly: Emphasize Text and Not Graphics Classify pages by text rather than images: an opening page with a picture and two words saying “enter here”…
To advance profits in business, it helps to understand some key industry metrics associated with cultivating a positive experience when servicing clients. Fact Source It costs 6 times more to attract a new customer than it does to keep a current one. Understanding Customers by Ruby Newell-Legner The probability of selling a new product…
“Advertising has a beneficial impact on the economy and consumers recognize that it makes their lives better in many ways, from keeping them informed to supporting the ‘free’ content they consume.” ~ Laura Simpson, Global Director, McCann Truth Central In a recent study, when American consumers were asked about their views of advertising, a positive…
Five Thoughts About Customer Service … After They Buy From You! Reassuring customers that they made the right buying decision builds a strong link of trust between you and your clients. Provide and Promote Follow-up Request feedback on your service; make improvements if necessary. Provide information about exclusive upgrades and relevant add-ons. People Love Folks…