Boosting Your Online Presence Increases Customer Engagement

Online Presence is Essential in Today’s Digital Media Age. Below are three steps for creating websites with Search Engine Optimization (SEO) – web pages that are search engine and user friendly: Emphasize Text and Not Graphics Classify pages by text rather than images: an opening page with a picture and two words saying “enter here”…

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Facts About Customers That Impact Profits

To advance profits in business, it helps to understand some key industry metrics associated with cultivating a positive experience when servicing clients. Fact Source   It costs 6 times more to attract a new customer than it does to keep a current one. Understanding Customers by Ruby Newell-Legner The probability of selling a new product…

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Consumers Don’t Mind Ads in the Right Context

“Advertising has a beneficial impact on the economy and consumers recognize that it makes their lives better in many ways, from keeping them informed to supporting the ‘free’ content they consume.” ~ Laura Simpson, Global Director, McCann Truth Central In a recent study, when American consumers were asked about their views of advertising, a positive…

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