To succeed in the fast-paced marketing world, it’s important to stay up-to-date with new developments and keep an eye on statistics. A recent study takes a look at the latest marketing trends:
1) SOCIAL MEDIA TRENDS
Social media remains vital as more than three-quarters of people have some type of account¹.
More than two-thirds of social media marketers leverage three to five platforms.
Over one-third of marketers plan to invest in influencers and 57% who currently use influencers say it’s effective.
2) CONTENT MARKETING TRENDS
Almost one-half of buyers view three to five pieces of content prior to engaging with a sales rep and the majority expect brands to create content to gain their interest².
Video remains the top format: 59% of marketers use video and 76% of those using video claim it’s their most effective format.
Video content should be short: 31% of marketers invest in short-form video content and 46% consider it effective.
3) MOBILE TRENDS
Mobile optimization continues to grow in importance: over one-half of annual online website traffic comes from mobile devices¹.
One-third of marketers invest in mobile web design.
Over two-thirds of SEO marketers call mobile optimization an effective investment.
4) SEARCH ENGINE OPTIMIZATION (SEO) TRENDS
More businesses will use SEO to increase search traffic: 49% of SEO marketers say it is effective and 84% will continue to invest the same or more as they move forward.
More than one-half of SEO marketers try to optimize their content with search-driven keywords.
Over one-half of SEO marketers use videos/images; 49% of them say video/image optimization is their most effective SEO tactic.
The marketing world is dynamic and ever-changing. Keeping up with marketing insights — and always remaining open to change — can help you grow your business and maintain a sense of relevance with your audience.
Source: The Marketing Trends of 2022-hubspot.com, written by Pamela Bump; ¹statista.com; ²The Ultimate List of Marketing Statistics 2022-hubspot.com