Values, motivations and emotional states may be better predictors of consumer behavior and how people make decisions than demographics alone (age, gender, income, zip, etc.). When you tap into the motivation that shapes what people do, you will both reach and connect with them. Following are three ways to align your media plan with your…

According to a recent study, 87% of consumers will pay more for products/services from businesses they trust.* Trust is built through consistent behavior and speaking with a relatable voice. Following is why trust imperative advertising is essential: 1. Credibility Over Clicks Capturing attention is the starting point, the eye-catcher: Credibility and trust turns views into…

A marketing plan is a roadmap to help businesses build a name and stand out from the crowd. An all-encompassing strategy is full-funnel marketing – capturing the widest audience and moving them through the journey until the end goal of making a purchase. Following are five steps for a plan that can set you up…

PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2029. Following are highlights for key media: Digital Out-of-Home Advertising Digital Out-of-Home (ex. billboard, DMV, elevator, gas station) maintains its status as the fastest-rising segment with a +5.4% compound annual growth rate (CAGR)¹ through 2029, and its share of total OOH is…

Building trust starts with knowing your customers, who they are and what they need, and is important for businesses to continue growing. Trust is a person-to-person relationship, and you earn it by being reliable, honest, and present. Following are tips on how to stay real: 1. Be Transparent Consumers are more likely to trust and…

In today’s marketplace, brands can make a meaningful impact and lasting connections through listening and purposeful action. Businesses that resonate with consumers know how to connect and inspire. Following are tips on how to make an impact: Lead with Purpose and Authenticity Purpose-driven actions are a compass for decision-making and consumers recognize authenticity:  When a…

People engage with brands that show up consistently, not just when there’s a trend to follow. Focus on building real connections with marketing that adds value and matters to your customers. Following are tips to move beyond “the buzz” and earn real relationships: Think Long-Term, Not Just Viral Moments A trending post might get a…

Content creation can transform your business by building trust, driving engagement and positioning you as the go-to authority in your industry. Here’s how content creation can make a difference for your business: 1. It Gives Your Brand a Personality Content is where your brand’s personality comes to life and should be seen, heard, found on…

Digital-Out-of-Home (DOOH) and Out-of-Home (OOH) ads deliver results: Consumers recall ads, take follow-up actions, and make purchases after seeing them. Both reach people during key moments in their day, when they are positioned to act. Following are highlights from a recent study*: RECALL/ENGAGE High recall and engagement numbers point to a strong connection between ad…

Mastering both differentiation and distinctiveness is key for small businesses to stand out. Differentiation drives brand preference, while distinctiveness enforces brand visibility. Successful companies strike a balance — here is why and how to achieve both: Differentiation: Why Customers Choose You Differentiation gives people a clear, compelling reason to choose your business over another: Set…