Building trust starts with knowing your customers, who they are and what they need, and is important for businesses to continue growing. Trust is a person-to-person relationship, and you earn it by being reliable, honest, and present. Following are tips on how to stay real: 1. Be Transparent Consumers are more likely to trust and…

In today’s marketplace, brands can make a meaningful impact and lasting connections through listening and purposeful action. Businesses that resonate with consumers know how to connect and inspire. Following are tips on how to make an impact: Lead with Purpose and Authenticity Purpose-driven actions are a compass for decision-making and consumers recognize authenticity:  When a…

People engage with brands that show up consistently, not just when there’s a trend to follow. Focus on building real connections with marketing that adds value and matters to your customers. Following are tips to move beyond “the buzz” and earn real relationships: Think Long-Term, Not Just Viral Moments A trending post might get a…

Content creation can transform your business by building trust, driving engagement and positioning you as the go-to authority in your industry. Here’s how content creation can make a difference for your business: 1. It Gives Your Brand a Personality Content is where your brand’s personality comes to life and should be seen, heard, found on…

Digital-Out-of-Home (DOOH) and Out-of-Home (OOH) ads deliver results: Consumers recall ads, take follow-up actions, and make purchases after seeing them. Both reach people during key moments in their day, when they are positioned to act. Following are highlights from a recent study*: RECALL/ENGAGE High recall and engagement numbers point to a strong connection between ad…

Mastering both differentiation and distinctiveness is key for small businesses to stand out. Differentiation drives brand preference, while distinctiveness enforces brand visibility. Successful companies strike a balance — here is why and how to achieve both: Differentiation: Why Customers Choose You Differentiation gives people a clear, compelling reason to choose your business over another: Set…

Determining the right mix of performance marketing and brand building is essential to driving more revenue in an increasingly fragmented industry. Following are guidelines to optimize your media strategy: Branding Supports Short- and Long-Term Sales Research shows that campaigns combining brand building with performance marketing are more effective: Pre-disposing consumers to buy a product/service in…

Businesses benefit from basing decisions on consumers’ wants and needs – studies show that customer-centric companies report faster revenue, profit growth and better client retention*. Following are tips on incorporating customer experience to improve engagement, loyalty and performance: 1) Foster Empathy for All Stakeholders Cultivate empathy within your business culture: Encourage employees to understand the…