Google continues its quest to make the web more mobile-friendly, by improving the rankings that mobile-friendly websites receive in search results. These changes are prompted by a rise in consumer use of smartphones/tablets to search the Internet: up from 36% to 61% in the past two years. The following will help small businesses improve their…
Setting a Marketing Budget That Fits Your Business Goals Marketing is essential to the profitability and growth of small businesses. The following tips can help determine how much money should be allocated to marketing and how to spend it wisely: CALCULATING YOUR MARKETING BUDGET Small businesses with revenues less than $5 million and margins in…
The Right Media Mix is Essential for Effective Marketing With the growing importance of digital, even businesses with modest marketing budgets need to review and potentially adjust how they allocate their media dollars. In April 2015, Millward Brown Digital conducted a study about the marketing mix choices among leading U.S. marketing executives. Following are highlights: The…