People engage with brands that show up consistently, not just when there’s a trend to follow.
Focus on building real connections with marketing that adds value and matters to your customers.
Following are tips to move beyond “the buzz” and earn real relationships:
Think Long-Term, Not Just Viral Moments
A trending post might get a lot of attention yet may not matter long-term if it doesn’t support a bigger story:
- Focus on content, experiences, and campaigns that provide real value beyond the moment.
- Emphasize marketing that helps your audience, is memorable, and builds trust.
Show up Even When You’re Not Selling Something
Engage in ways that encompass more than selling – be sure each interaction doesn’t feel like a transaction to build a relationship:
- Share content that’s entertaining, educational, inspiring, etc. – it helps people remember and appreciate you.
- Focus on community conversations and shared values – almost two-thirds of consumers want brands to bring people together.
Focus on Connection for Retention
A one-time buyer isn’t necessarily a loyal customer – people who feel understood and valued over time are more likely to stay with you:
- Engage after purchase and create interactions that feel personal.
- Consider loyalty programs, tailored content, personal interactions, etc.
Businesses that win understand their audience, show up meaningfully, and build lasting relationships. Creativity fuels great marketing and when it’s rooted in connection, it gains attention and earns loyalty.
Source: Media Post-The Marketing Insider, reported by Dave Wasserman