U.S. Media Advertising Outlook Through 2027
PwC’s Entertainment & Media Outlook Report contains projections for U.S. advertising growth through 2027. Following are highlights for key media: Digital Out-of-Home Advertising Digital Out-of-Home (ex. billboard, DMV, elevator, gas station) maintains its status as the fastest-growing segment with a +6.2% compound annual growth rate (CAGR)¹ through 2027, and its share of total OOH advertising is…