RECENT ADVERTISING TRENDS
“The exceptionally strong growth for digital place-based media reflects a movement toward … media planning in what is rapidly becoming a ‘video everywhere world’.”
~ Barry Frey, President & CEO, DPAA
U.S. Digital Place-Based Advertising:
- Ranked #1 in growth among other media.
- Grew by 14.3% for first half 2015 vs. 2014.
Advertising Revenue Percent Growth – First Half 2014 vs. 2015
+14.3% Digital Place-Based
+3.4% Radio
+2.6% Outdoor
-0.8% Cable Television
-4.4% Spot Television
-4.8% Network Television
-7.0% Online (Display)
-8.2% Magazines
-9.7% FSIs (Free Standing Inserts)
-14.0% Newspapers
“[Digital Place-Based is] gaining prominence as a tool to help marketers overcome a challenging advertising landscape … [and] has emerged as an important element … because of its ability to reach on-the-go consumers, often at or near point-of-purchase.”
~ Barry Frey, President & CEO, DPAA
Source: Miller, Kaplan, Arase for DPB media; Kantar Media for all others; reported by PR Newswire.