Brand positioning is more of a daily commitment than a one-time event, and the results are well worth the effort.
To build a strong brand, focus on how your customers see you and why you’re different from other businesses. Brand positioning is a process of sharing your product/service and establishing it as something worth thinking about.
Here are reasons why and tips on how to position your business:
Why Brand Positioning is Important
Being proactive on positioning helps make an impact on how your target audience sees you:
- It allows you to differentiate your brand:
Positioning your brand creates clarity around who you serve and explains what sets your products/services apart, capturing the attention of those interested enough to take action. - It helps you justify your pricing strategy:
Brand positioning emphasizes the factors behind a pricing strategy, high or low, making it become reasonable in the eyes of consumers. - It makes your brand more creative:
Businesses that offer similar products/services differ based on their positioning: a creative, innovative strategy, combined with strong execution, will leave customers coming back.
How to Position Your Brand
Be strategic about positioning and make sure your business appeals to the right audience:
- Be unique and relevant:
Emphasize the features that distinguish you from competitors. Identify what matters most to your clients and position your brand around it. - Be consistent:
Find a general direction for your brand with a strategy that helps build your brand over time — think about what you want your business to represent five plus years from now. - Be credible:
To establish trust, make sure that everything you say about your company is believable, will connect with customers on an emotional level and is important to your clients.
It’s not enough to just have a great product or service. Businesses need an engaging customer experience across all channels for their advantage to stand out and be noticed by consumers. Brand positioning is more of a daily commitment than a one-time event, and the results are well worth the effort.
Source: Forbes, reported by Samuel Thimothy, VP-OneIMS.com and co-founder of Clickx.io.