BRAND RECALL — one of the strongest drivers in making consumers buy — is improved by using a consistent, prevalent logo/tagline and mass marketing.* The following points are key to increasing awareness of your product/service.
1. Website Traffic
- Track the number of people who typed your URL into their address bar, used a browser bookmark or clicked a link in an untracked email or offline document.
- Monitoring this will give you an indication of changes in brand awareness.
2. Search Volume Data
- Check the volume of searches for your brand name.
- Track it over time to see if search volumes are increasing.
3. Social Listening
- Social listening allows you access to unsolicited conversations about your product/service across social media and the web.
- Some tools enable you to write your own refined searches, filtering out all irrelevant mentions.
4. Conduct Surveys
- Ask a random selection of people if they are familiar with your brand.
- Such information on the number of people who recall your product/service may give you insight on the strength of your marketing efforts.
Brand awareness can be the foundation on which to build your marketing strategy.Increasing the number of consumers who recall your brand is integral to success.
Source: Brandwatch, written by Kit Smith; *Bryan Sharp, author of “How Brands Grow, What Marketers Don’t Know”