“When small businesses communicate with their customers by providing information instead of offering a sales pitch, the consumer will listen.”
— Entrepreneur Magazine
Content marketing — creating and distributing information to prospects and customers — is an effective, economical way to promote your business.
Content Marketing Generates More Business:
1. Raises Business Name Awareness
Generates familiarity; you’ll be top-of-mind when they need your product/service.
2. Builds Your Reputation
Establishes your expertise so you will be considered the “go-to” source for your product/service.
3. Encourages Customers to Take Action
Promoting sales and new products/services helps generate urgency that drives increased interest and sales.
4. Builds Online Presence
Nine out of ten consumers search online before they buy. Consistent content contributes greatly to stronger search results for your business.
The following guidelines will help your content marketing be most effective.
- Create Relevant, Valuable Content
Answer common customer questions, share your industry expertise, relay what makes you stand out and offer new information/status, updates/photos. - Consistently Distribute Through as Many Channels as Possible
Consistently share your content: in advertising, on your website, business directory listings, social posts, blogs and email.
Sharing content about your business will motivate current and prospective customers to choose your product/service over your competitors.
Source: Dan Antonelli, CEO of Graphic D-Signs, author of “Building a Big Small Business Brand,” reported in Entrepreneur Magazine