Out-of-Home Advertising Tops All Media In Connecting With Consumers Near Point of Purchase

Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. OOH’s reach, interactive capabilities, and captivating messaging move the consumer to reach … Continue reading Out-of-Home Advertising Tops All Media In Connecting With Consumers Near Point of Purchase